Top Story

e4m_logo.png

Home >> Media – Print >> Article

AdEx launches Print Innovation Monitor as compilation of creative print ads

09-November-2004
Font Size   16
AdEx launches Print Innovation Monitor as compilation of creative print ads

AdEx India, a division of TAM Media Research, has announced the launch of a Print Innovation Monitor (PIM). When the agency has been involved in creative monitoring for a while now, PIM would mean a regular supply of information on print innovations. AdEx plans on releasing this data on a quarterly basis.

AdEx officials inform that the agency is releasing a CD, which has a compilation of all creative print ad images featured in every kind of print publication from across the country. “We are right now offering it as a one of January–September 2004 collection,” says Satyendra Saxena, Brand Manager, AdEx India, “We will come up with the festival collection by January 2005.”

Sharing more on the objective behind this initiative, he adds, “The dynamism of the print ad industry boils down to the different forms of ad layouts that keep on changing, depending on the needs of the product category or the reader (target audience). Creative print ad layouts have also witnessed a change over the last few years.”

He explains the very fact that the spends for this form of advertising touched a figure of around Rs 73 crore for January–September 2004 alone indicates the importance given to the area. This was after a jump of 37 per cent from the same period last year. January–December 2003 saw a total spend of around Rs 79 crore in this form of advertising.

”Consequently, both advertisers and ad agencies increasingly want to keep track of this trend, which is why we are launching PIM CDs which will contain compilation of creative print ad layouts since January 2003. Be it advertisers or ad agencies, it will be a wonderful reference point and get to observe trends even for the remotest publication in any corner of the country,” shares Saxena.

How does he see this initiative benefiting the industry? “We are talking about a Rs 80-crore (as on January–December 2003) industry,” Saxena continues, “Every single rupee spent on innovative print ads has to be done with huge amount of study and planning. The PIM archive will go a long way and play an integral part in planning phase.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular