Top Story


Home >> Media – Print >> Article

ABC awards research duties for NRS to ACNielsen

Font Size   16
ABC awards research duties for NRS to ACNielsen

Amongst the key decisions that the Audit Bureau of Circulation (ABC) took in its annual general meeting, held last Friday, one was in the context of research agency that would take care of the responsibilities of National readership Survey (NRS). The decision comes in favour of ACNielsen and SRS Icon’s Dr Sridhar will be a consultant to NRS.

The duties of NRS, prior to this, were under the custodianship of four agencies - Mode, IMRB, MRAS and ACNielsen. Informed sources share that due to the problems that took place in the latest survey, ABC had decided to consolidate the duty with just one agency.

Consequently, over a month back, the bureau floated tender inviting agencies to pitch for the responsibility, where over 54 entries were received. The evaluation in the second round had chosen three finalists - ACNielsen, IMRB and SRS Icon. And, SRS Icon’s Dr Sridhar had joined hands with Raghu Roy to compete for NRS.

As per the sources, one reason why ACNielsen won the duty is due to the infrastructure it has in place for the task. Dr Sridhar is retained as Consultant on NRS where he will advise on the fieldwork and the other processes of the research.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)