Top Story

e4m_logo.png

Home >> Media – Print >> Article

Ogilvy bags Dainik Bhaskar's creative mandate

05-December-2014
Font Size   16
 Ogilvy bags Dainik Bhaskar's creative mandate

Dainik Bhaskar has awarded ‘Ogilvy’ the creative duties for its brand ‘Dainik Bhaskar’. With a single state presence till the year 1997, the brand has aggressively expanded its footprint across 14 states in India since then; the most recent launch being in the state of Bihar in January 2014. Today, Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers.

As the new partner, the creative agency will be responsible for all creative communications which will be rolled out under the brand. Ogilvy will focus significantly on building strategic pillars for the brand’s communication and articulating it’s positioning to Brand Bhaskar’s relevant audiences across the country.

On aligning with Ogilvy as the brand’s creative partner, Girish Agarwal, Director, Dainik Bhaskar commented “Brand Bhaskar has come a long way and we constantly ask ourselves ‘what next and where do we take the organisation and the brand’. We welcome Ogilvy on board as they bring with them their expertise and strong repute of building sustainable brands. The Bhaskar way of journalism has always believed in ‘kendra mein pathak – putting the reader first’ and is highly trusted for its unbiased, objective coverage. As our partners the Ogilvy team plays an immensely significant role in integrating our values and philosophy in their creative approach that will resonate with our audiences in a way that they continue to take pride in associating with the Bhaskar Brand.”
 

Tags Dainik Bhaskar Ogilvy Girish Agarwal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular