Top Story


Home >> Media – Print >> Article

‘Sports Illustrated India’ turns one

Font Size   16
‘Sports Illustrated India’ turns one

‘Sports Illustrated India’ is celebrating its first anniversary this October. Launched in India by Media Transasia on October 5, 2009, ‘Sports Illustrated India’ has been providing diverse coverage of all kinds of sports.

Speaking to exchange4media, Rasina Uberoi, Vice President, Media Transasia Thailand Ltd, said, “In India, the emphasis is only on one sport – as we know cricket is a religion. ‘Sports Illustrated India’ is a celebration of sports and exists to bring forth the diverse coverage of sport to our readers. We will continue to be the authority on sport, which is a hallmark of ‘Sports Illustrated’ US edition. As for the market, it is clear from the plethora of sports channels that the interest in sports is there and there exists no comprehensive sports magazine in the market. A perfect fit and dream of any publisher. A wide open market with enormous penetration scope exists.”

The anniversary issue of ‘Sports Illustrated India’ will be an amalgamation of top sporting events and will encompass the best of the past one year for ‘Sports Illustrated India’. The anniversary edition will include the top photographs and content of the year gone by.

Speaking on this occasion, Piyush Sharma, CEO, Media Transasia India, said, “‘Sports Illustrated India’ has set the bar for sports magazines in India. We are in a different league from the other so-called sports magazines. ‘Sports Illustrated India’ has clearly created a new market or itself. Sports has become a part of our day to day life, the abundance of television channels points to this fact. ‘Sports Illustrated India’ gives to its readers what no other product can give – a respectable and trustworthy sports magazine.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by