Top Story

e4m_logo.png

Home >> Media – Print >> Article

‘Fortune India’ launches today; Bates 141 roped in as creative agency

24-September-2010
Font Size   16
‘Fortune India’ launches today; Bates 141 roped in as creative agency

The Indian edition of ‘Fortune’ magazine is being launched in the country under a licence agreement between Time Inc and Anand Bazaar Patrika Group on September 24, 2010. The first edition of ‘Fortune India’ is hitting newsstands on September 25. Dibyendra Nath Mukerjee (popularly known as Bonny) is the Editor of ‘Fortune India’. Pavan Varshnei, President, English Magazines, ABP Pvt Ltd, is the Business Head of the business magazine.

Meanwhile, Bates 141 has been roped in as the creative agency of ‘Fortune India’. However, the media duties will be handled in-house.

It may be recalled that the Ministry of Information & Broadcasting had in February 2010 approved the publication of the Indian edition of ‘Fortune’ magazine under the title ‘Fortune India’, dealing with news and current affairs.

Published by Time Inc’s Fortune Money Group, ‘Fortune’ is a global business magazine known especially for its annual features ranking companies by revenue for Fortune 500. The magazine is also known for its unrivalled access to world’s most influential leaders and decision-makers. Globaly, ‘Fortune’ is read by more than 1.25 million business executives.

Founded by Henry Luce in 1930, the Group’s publishing business consists of ‘Time’, ‘Life’, ‘Fortune’, and ‘Sports Illustrated’. ‘Fortune’s primary competitors in the national business magazine category include ‘Forbes’ and ‘BusinessWeek’. cnnmoney.com is the online home of ‘Fortune’, in addition to Money and Fortune Small Business.

Also read:

MIB nod to Indian edition of ‘Fortune’ magazine

Tags Fortune India Anand Bazaar Patrika Bates 141

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...