Top Story


Home >> Media – Print >> Article

‘Bloomberg Businessweek’ magazine re-launched; frequency increased

Font Size   16
‘Bloomberg Businessweek’ magazine re-launched; frequency increased

The redesigned ‘Bloomberg Businessweek’ magazine has been launched on April 22. The new-look ‘Bloomberg Businessweek’ includes expanded content, new sections and a retooled and enhanced navigation. The magazine also features a completely redesigned cover, which features a bold new logo and up to 10 stories, showcasing for readers what’s inside the magazine beyond the cover story.

In a prepared statement, Peter T Grauer, Chairman, Bloomberg LP, said, “The relaunch of ‘Bloomberg Businessweek’ draws on the strengths of Bloomberg and builds on the magazine’s 80-year history of serving business leaders with great, actionable journalism.”

On the Bloomberg and Businessweek amalgamation, Daniel L Doctoroff, President, Bloomberg LP, said, “The magazine’s market presence, backed by Bloomberg’s global multimedia news organisation, gives ‘Bloomberg Businessweek’ the strength to create the most compelling global business magazine.”

“The magazine can now draw on 1,700 reporters in 146 bureaus across 72 countries, which gives it unmatched scale and an incredible global perspective to deliver to our readers,” said Matthew Winkler, Editor-in-Chief, Bloomberg. He added, “Under Editor Josh Tyrangiel’s leadership, the new magazine will build upon Businessweek’s tradition of smart, insightful journalism, coupling it with the depth and breadth of Bloomberg News.”

Norman Pearlstine, Chairman, Bloomberg Businessweek, said, “The new ‘Bloomberg Businessweek’ reflects our commitment to editorial excellence and delivering readers the most essential business news. Businessweek’s 80-year history of providing deep business insight, trend analysis, and leadership perspective, combined with the innovation, expertise, and scale of Bloomberg, make the new ‘Bloomberg Businessweek’ an unparalleled force.”

The magazine begins with opening remarks, a richly reported essay on one of the week’s most important stories. This is followed by three departments – the news-driven sections department; features, which includes deeply reported stories; and investigations, etc.

Bloomberg Businessweek’s new design reflects Creative Director Richard Turley’s vision of a comprehensive, easy to navigate magazine, with small colour cues for each section and bold, clean headlines.

The cover story of the relaunch issue features two stories on Goldman Sachs – Jonathan Weil looks at why Goldman is easy to hate and tough to excuse; and renowned author and columnist Michael Lewis explores what the SEC investigation changes for traders on Wall Street. The new issue is already available on newsstands from April 23, 2010 onwards.

Bloomberg LP had acquired Businessweek on December 1, 2009 from the McGraw-Hill Companies, Inc.


Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

The media veteran, who was the chairman of the jury that put together the list, was happy to see that many of the names from the list have gone on to occupy the mantle on other lists

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies