Top Story

Home >> PR-Watch >> Article

Who will bag Tata Groups PR mandate post Jan. 2018?

21-November-2017
Font Size   16
Who will bag Tata Groups PR mandate post Jan. 2018?

After more than six years, the Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. Under the current mandate, Rediffusion-Edelman is handling public relations for Tata Sons including its 29 group companies.

It must be mentioned that Edelman bagged the Tata mandate in 2011 after the Niira Radia tapes controversy which led to the closure of the group’s preferred PR firm Vaishnavi.

Interestingly, the spat between Tata Group and its ousted Chairman Cyrus Mistry saw the involvement of other PR agencies to handle various responsibilities of the group. These agencies included names like Adfactors and Avian media. While Adfactors managed the investor relations, Avian media took charge of its trusts.

Considered amongst the largest PR mandates in the country with a billing involving Rs 60 crore, the current Rediffusion-Edelman mandate is set to expire by the end of January 2018 post which it will be up for grabs again. Speculations are already rife about possible agencies that could bag the mandate.

Speaking to exchange4media about the development, Rakesh Thukral, Managing Director, Edelman India said, “We have had a great six plus years with them and it’s an honour to work with them and we have done some great work and we will continue to explore every opportunity to work with them.”

When asked about the possibility of another extension, Thukral added, “I can’t say anything right now, the only thing that I can say now is that Rediffuison –Edelman has got an extension till January 31, 2018.”

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

The appointment is in keeping with developing business needs and investment in talent development

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping...

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India