Percept Profile has kick-started 2011 by bagging the PR mandates of some of the biggest brands in India in sectors ranging across consumer electronics, mobile gaming, power & energy, and real estate.
It recently added four new brands – Luminous Power, PlayUp, Salora International and CREDAI – to its existing active clientele. With these brands in their kitty, Percept Profile plans to provide innovative media campaigns and 360-degree communication activities to reach out to the masses, contributing towards a mutually symbiotic growth of the brands as well as the company.
For Percept Profile, the Delhi market holds a position of prominence as it plays a significant role in capturing additional value for the company. In recent times, the Delhi office of Percept Profile has serviced accounts like BSNL, Micromax, Tupperware, Panasonic and Carrier, to name a few.
After servicing diversified brands in the past, Percept Profile is foreseeing these brands as a great opportunity to showcase their excellence and commitment towards providing PR duties in the area of sports, consumer electronics and power & energy.
Commenting on the multiple account wins, Rahat Beri, COO, Percept Profile, said, “We have strengthened our various domains by consolidating and specialising in 360-degree communication across spectrums. As each of these clients has diverse communication requirements, we plan to work on the overall communication as a strategic consultant so as to support the brands in gaining a leadership position in their respective categories.”
On its association with Percept Profile, Rohan Kumar, CMO, PlayUp India, said, “We are extremely happy to announce our association with Percept Profile after a rigorous evaluation process. Percept Profile has demonstrated a deep understanding of brand PlayUp and has worked out strategies based on deep consumer insights.”
Rakesh Malhotra, Founder and CEO, Luminous Power, said, “We are extremely happy to be associated with Percept Profile. The agency has played an excellent and dynamic role in understanding and building up various brands like Micromax, 92.7 BIG FM, Panasonic, etc.”
The four new additions will help Percept Profile further augment their consumer practice. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution of successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.
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