Adani Group has hired Suhel Seth, Managing Partner of Counselage, as its new brand consultant. This is seen as an attempt by the group for an image makeover.
Seth in the past has also been consulted by Tata Group during its management crisis in 2016; he helped rebuild their brand. It must be mentioned that Adnai Group has a presence in ports, power, realty and foods.
It has also been reported that this is the first time ever that Adani Group has set up a team of professionals to coordinate and liaise with the media and for government dialogue in Delhi. Till now, their communications team was at the corporate headquarters in Ahmedabad; its press relation agency, Adfactors, operated from Mumbai.
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