Ruder Finn wins communication mandate for real estate services and investment firm CBRE
The communications mandate covers strategic counsel, planning, media relations and integrated campaign development
Expanding its consumer footprint, Ruder Finn, one of the world’s largest independent firms won the communication mandate for CBRE, an American commercial real estate services and investment firm.
The CBRE Group Inc. is the world’s largest commercial real estate services and investment firm. It offers a broad range of integrated services, including facilities, transaction and project management, property and investment management, appraisal and valuation, property leasing, strategic consulting and sales, mortgage services and development services.
The communications mandate covers strategic counsel, planning, media relations and integrated campaign development. Ruder Finn will focus on accentuating brand’s leadership position in the industry and support CBRE achieve its business goals. Ruder Finn will also be strengthening media visibility for company heads, building their thought leadership in their respective fields.
Raka Khashu Razdan, Head, Marketing and Communications, India, said, “We are pleased to partner with Ruder Finn India, to drive the CBRE communications strategy and make the brand presence stronger and more engaging with all our stakeholders. Through this association, we look forward to working with a passionate team at Ruder Finn and drive CBRE’s mandate in a rapidly transforming communications landscape for the real estate sector in India.”
Commenting on the partnership, Atul Sharma, Managing Director India, Ruder Finn said, “We’re proud to partner with CBRE—one of the world’s largest real estate services company. The current trends in the real estate market pose an interesting yet challenging situation, we look forward to doing some creative storytelling backed by CBRE’s professional values, ethics and world-class services to re-build customer trust. We are indeed looking forward to a long and fruitful partnership with CBRE.”
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