PRHUB adds two new accounts to its roster

The mandates are of Hogar Controls, a global brand focused on creating automated smart-home solutions & Lumiford, a consumer entertainment, surveillance and office durable electronics brand

e4m by exchange4media Staff
Updated: Oct 10, 2019 12:02 PM

PRHUB, the independent, full-service PR and communication firm announced it has won two new PR mandates - Hogar Controls, a global brand focused on creating aesthetically designed, affordable end-to-end automated smart home solutions and Lumiford, an emerging brand in consumer entertainment, surveillance and office durable electronics. The two wins strengthen PRHUB’s start-up credentials as both ventures had incepted in the last 2-3 years. Lumiford is an entirely b2/consumer play while Hogar will have an increasing consumer play, reinforcing PRHUB’s growing foothold in the b2c/consumer client arena. Coming closely on the heels of b2c wins like Ripple Tea and Sumeru earlier this year.

Commenting on the wins, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “One always is grateful for clients who trust your value proposition and capability to deliver and thus entrust you with the critical responsibility of building and managing their reputation. The wins are part of our overall strategy to be a national PR firm of choice for both b2b and b2c clients across verticals not to mention start-ups, a segment where we have been relatively successful for a while now. Segments that these brands play in are all emerging/fast growth ones, which augurs well for PRHUB and we keenly look forward to contributing to and growing with these brands.”

Speaking on the association, Karan Kumar, Co-founder, and Chief Technology Officer, Hogar Controls said,” Having had a not so good experience previously we were quite sceptical and were quite rigorous in our selection process which involved multiple agencies. In the end, we were impressed by the specificity and detailing of the proposal we received from PRHUB and the management commitment/involvement in the process. The initial experience has been really good and we look forward to the partnership playing a key role in our aggressive growth".

According to Abhijit Bhattacharjee, CEO, Lumiford, "While we knew we had a unique value proposition and a great range of products, the segments we play in are highly cluttered with both known and unknown brands a dozen at every value point. We needed someone who got on the ground quickly and create the necessary visibility for the various products we have. After carefully evaluating multiple agencies, we found the right value fit with PRHUB and we look forward to their role in taking our vision to the consumers and play a role in the creation of a formidable brand in the consumer electronics/entertainment space.”

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