Top Story

e4m_logo.png

Home >> People Movement >> Article

Zapak’s Harmeet Singh Arora joins mKhoj as Head of Ad Sales

26-July-2008
Font Size   16
Zapak’s Harmeet Singh Arora joins mKhoj as Head of Ad Sales

Harmeet Singh has joined mKhoj as Head of Ad Sales. He moves from Zapak (a Reliance Big Entertainment company), where he had helped set up the sales team and was also instrumental in getting some of the largest strategic alliances and sales deals with Pepsi, Domino’s and McDonald’s. He brings in 15 years’ experience in the digital media industry.

Abhay Singhal, Co-founder & Head of Global Ad Sales at mKhoj, said, “With Harmeet on board, we expect to take mobile advertising into the mainstream.”

“We are extremely delighted to have Harmeet join us. His experience would be extremely valuable as we take mobile advertising to the next level in India and across APAC,” said Naveen Tewari, Founder & CEO of mKhoj.

On his new assignment, Singh said, “It is the most exciting time to be in the mobile advertising space. The level of targeting and scale that the medium offers is incomparable. A large number of marketers have started to realise the value that this medium brings. The penetration that mobile as a marketing medium has achieved has even surprised a person like me who comes from a digital background. I wanted to be part of this new era of marketing, and mKhoj is a clear leader in this space.”

Prior to Zapak, Singh was a strategic member in Rediff’s sales group. He spent six years growing Rediff’s revenue and left the company as Director, Sales.

He comes from a start-up background and had worked in companies like HomeIndia.com and eIndia.com as well, where he had spearheaded the sales function.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...