Top Story

e4m_logo.png

Home >> People Movement >> Article

WPP appoints John O’Keeffe as Worldwide Creative Director

18-July-2008
Font Size   16
WPP appoints John O’Keeffe as Worldwide Creative Director

WPP has announced the appointment of John O’Keeffe, former Executive Creative Director of BBH, as Worldwide Creative Director. He will be reporting directly to Sir Martin Sorrell, CEO, WPP.

In this new full time role, John O’Keeffe will work with WPP companies globally – across agencies, disciplines and clients – to help raise creative standards. He will be based in London.

Commenting on O’Keeffe’s appointment, Sorrell said, “WPP continues to build its creative capabilities across all its services. John is a unique talent in our industry. He will accelerate this process and help us ensure that creative capabilities and resources are at the heart of what we do. Like Jon Steel in the planning area, he will lead our creative communities to even greater heights.”

Of his time with BBH, O’Keeffe said, “I have enjoyed every moment of my time at BBH. It’s a special place, full of very smart people. I thought I’d never leave, but the opportunity outlined by Martin was simply too exciting to turn it down.”

O’Keeffe began his advertising career at Saatchi & Saatchi in 1984, winning awards on accounts as diverse as NSPCC, Swan Lager and British Airways. In 1990, he joined BBH, where he continued producing award-winning work for Audi, One2One, K Shoes and Levi’s. Following his elevation as Creative Director in 1998, he was creative lead on a series of successful high profile pitches for the agency, including Johnnie Walker, Nationwide, Gordon's, Bird’s Eye, KFC, Barnardo’s, Woolworths, Vodafone, Flora, Persil OMO and Unilever’s Oral Care toothpaste.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular