Top Story


Home >> People Movement >> Article

Walt Disney (India) appoints Roshini Bakshi as Director, Consumer Products

Font Size   16
Walt Disney (India) appoints Roshini Bakshi as Director, Consumer Products

Roshini Bakshi has been appointed as Director, Disney Consumer Products India (DCP), a division of The Walt Disney Company (India) Pvt Ltd. The announcement was made by Rajat Jain, Managing Director, The Walt Disney Company (India).

Based in Mumbai and reporting directly to Jain, Bakshi will lead the growth of the existing licensing business of Disney Consumer Products in India across various categories such as apparel, footwear, toys and role-play sets, home décor, books, interactive games, food and beverages, electronics and animation art, while identifying and realising the growth opportunities for DCP in the emerging retail landscape in India.

As an executive member of The Walt Disney India management team, Bakshi will also be working alongside television and other lines of businesses to position DCP as an important vehicle to drive synergies of the company in India.

“Roshini’s experience both in the retail and licensing space will be critical to us in realising the potentials of India as one of the fastest growing retail markets in the Asia-Pacific region. We are confident that her expertise, coupled with extremely strong franchises and our high brand equity, will help drive Disney Consumer Products into a new era of growth in India” said Jain.

Bakshi joins Disney with over 16 years of experience in the field of marketing and licensing across various industries spanning retail, consumer products, finance and IT.

Prior to joining Disney, she had held the position of Group Vice-President, Marketing, at Polaris Software Labs. In her earlier assignments, Bakshi has worked with Mattel Toys, Prudential ICICI Mutual Funds, Amex-TRS, and Lakme Lever Ltd.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube