Top Story

e4m_logo.png

Home >> People Movement >> Article

Vyas Giannetti Creative ropes in MPG's Anjan Roy to head Delhi office

10-March-2005
Font Size   16
Vyas Giannetti Creative ropes in MPG's Anjan Roy to head Delhi office

The Mumbai-based Vyas Giannetti Creative (VGC) has decided to expand its operations at a national level. Consequently, the agency has roped in MPG's Anjan Roy to oversee the Delhi operations, which have become effective this month.

Commenting on the reasons why the agency decided to float Delhi operations, Atul Hegde, Vice President, VGC, said, "Delhi is the next big advertising market and the potential there is immense. Also, if you observe it, Delhi lacks a creative hot shop like VGC despite its full of big advertising agencies. From that point of view, we are filling a void there, which in effect will benefit us and the Delhi clients equally."

Given that Roy has been with MPG, the Euro RSCG's media arm, prior to this, one does wonder why rope in a media professional for a creative boutique. "We have always been on the look out of people who can approach clients' requirements in a holistic manner. Anjan's background is well rounded with various kinds of media and advertising experiences and this makes him a perfect fit for VGC," said Hegde.

Prior to MPG, Roy has handled advertising accounts of brands like HSBC, Lakme Lever, DCM Group while in Mudra and Enterprise. Even in his six-year stint with Euro, only the last two years have been in the media division.

On making the change from media operations to creative agency, Roy said, "Having worked for over 10 years in diverse disciplines like account management, strategic planning and media, it's clear to me that in complex and competitive times like ours, it is only the end product of creative differentiation that will make or break not just brands but businesses. And even the biggest brands have realised that it is fatal to ignore that - and to that end VGC was a clear choice."

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)