Top Story

e4m_logo.png

Home >> People Movement >> Article

Viren Razdan of Cheil Communications to join Red FM as Head, Marketing

24-December-2005
Font Size   16
Viren Razdan of Cheil Communications to join Red FM as Head, Marketing

Viren Razdan, Senior Vice-president, Cheil Communications, has put in his papers. He is joining Red FM as Head of Marketing and will also be responsible for the station in Delhi. He is joining Red FM on January 2, 2006.

Razdan had joined Cheil in January, 2003, when it was a three-person liaison office. Since then, the agency has grown to a staff strength of 47, with billings of $44 million in 2005.

When asked about the reason for the move, Razdan replied, “Having done 16 years in advertising, my desire to explore new ‘paths’ or ‘categories’ drove me towards Radio, which is about to evolve into a major industry category, making for a heady phase. Red FM is an ambitious brand set to grow further.”

“Cheil, for me, was the first set up operation, having handled Coca-Cola brands at McCann and Leo Burnett. Earlier, in my stint with HTA (now JWT) I had handled Nestle and Pepsi brands,” he added.

“As of last week, Cheil handles the complete portfolio of Samsung, with the last of the product categories – Home Appliances – moving to the agency from Grey,” Razdan said, adding “Cheil now enters a phase of consolidation and expertise enhancement on the vast portfolio of products that Samsung has. The agency has aggressive plans to step up its media expertise as part of the new agenda for 2006.”

Talking about the other major account wins, he said, “At the initial phase of the set up, we used to pitch against club agencies, or as in the case of Hyundai, we had pitched against many others over a period of eight months before we acquired the mid- to high-end segment cars – Sonata, Accent, Elantra and Tuscon. The Hyundai media account, too, moved after a multi-agency pitch.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube