Top Story

e4m_logo.png

Home >> People Movement >> Article

Vikram Raizada joins IMG India as VP & Head of Fashion

19-September-2007
Font Size   16
Vikram Raizada joins IMG India as VP & Head of Fashion

Vikram Raizada, former Marketing Head of the Murjani Group, has joined IMG India as Vice-President and Head of Fashion. He will be reporting to Managing Director Balu Nayar, and to Maureen Reidy, Worldwide COO, IMG Fashion.

Raizada brings over 16 years of advertising, media and lifestyle experience to IMG. Prior to the Murjani Group, Vikram was VP-Marketing with MTV India where he played a key role in the successful positioning of MTV as the premier youth music channel in the Indian market, through the creation of a vibrant 360-degree brand. He also led several initiatives such as the MTV Immies, MTV Style Awards, MTV Roadies, MTV Youth Icon and MTV Youth Marketing Forum. He was also instrumental in launching India's only international lifestyle and music channel, Vh1.

Commenting on the development, Nayar said, “IMG is a global leader in fashion management, and Vikram is entrusted with driving our fashion business in India, mapping our resources worldwide to the specific opportunities that the Indian market offers.”

IMG India leads Indian fashion through the Lakme Fashion Week and is looking closely at the rapidly evolving world of Indian fashion. Now with Raizada on board, in addition to stalwarts like Ravi Krishnan, IMG would be looking at a further enhanced play in the Indian market.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by