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Triton appoints ex-Zee Sainath Iyer as Media Director

20-September-2004
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Triton appoints ex-Zee Sainath Iyer as Media Director

Sainath Iyer, best known for his services at Lowe and Zee Network, has now joined Triton Communications. Here, Iyer would be heading the media wing as director. Confirming the move, Ali Merchant, Head, Triton Communications, said, “Sainath Iyer is the recent addition to our media realm. I would rather call him ‘Media Chief’ since all others media employees would be reporting to him. He carries with him the experience of serving as Vice President at Zee and he was also involved with Lintas’ media arm for a while wherein he dealt greatly with HLL. Now, after a brief lull, he is back into the media helm, and his absorption into our organisation, is a step closer to our starting an independent media company.”

Responding to the question on how much headway is being made on the proposed media company, Merchant says, “The media scene is competitive within India, and it functions without many standardised rates, benchmarking or practices, which is why it makes sense to partner with an international company for the same. We were in talks with Dentsu earlier with a similar proposition in mind, but it didn’t quite work out. But we are achieving much progress with another international company on setting up of a separate media unit, and within a few months we should be in a position to make an announcement.”

Meanwhile, Triton has been on a winning spree. After a tough fight with 27 agencies in the fray, the Karnataka Tourism account headed the Triton Bangalore’s way. Other recent wins include the Rs 11-crore Dorset account (bagged by Triton Delhi), Kajaria Ceramics, Topsline, Yes Bank and Wagh Bakri accounts.

In the people front also, there have been plenty of ripples. Recent developments have been Rana Barua being appointed as the Vice President (Brand Services) and Shriniwas Sinha joining as Associate Media Director.

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