Top Story

e4m_logo.png

Home >> People Movement >> Article

Top level changes at Big FM South; Sabita Kath brought in as Regional Director

20-August-2007
Font Size   16
Top level changes at Big FM South; Sabita Kath brought in as Regional Director

Big FM is witnessing some top level changes. Two senior hands – Lakshmi Sharath, VP, South and Regional Head, and Zarine Menon, Station Manager, Big FM Chennai – have put in their papers. Replacing Sharath is Sabita Kath, who has been appointed as Regional Director, Big FM, South.

Kath has over 16 years’ media experience in India and the Middle East, with tremendous expertise in sales. In her new role as Regional Director, she would oversee the functioning of the Southern region.

Kath began her career with Bennett and Coleman and subsequently handled sales at Motivate Publishing, Dubai, United Arab Emirates. She has also got a lot of experience in launching international magazines and has worked as business head for various ventures.

Commenting on her appointment, Kath said, “We have a great product to offer and we have very talented people on board, and together with the entire team, I am confident that we will continue to put up a great show, as has been done this far.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular