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TELiBRAHMA appoints Rohinton Maloo as Consulting Partner and Strategic Advisor

05-September-2007
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TELiBRAHMA appoints Rohinton Maloo as Consulting Partner and Strategic Advisor

TELiBRAHMA Convergent Communications Pvt Ltd, a leading provider of mobile solutions, has appointed Rohinton B Maloo as Consulting Partner and Strategic Advisor. Maloo would be actively involved in key aspects of the company's business strategy, growth, execution and partnerships.

Confirming the development, Narasimha Suresh, CEO, TELiBRAHMA, said, “We are extremely happy to have Rohinton on board. His professional experience, industry knowledge, accomplishments and his passion towards work are great assets in the pursuit of TELiBrahma becoming a global leader.”

“Rohinton possesses valuable expertise in marketing and business development, and in his previous positions, he has displayed exceptional commitment and determination. With the help of his insight, we aim to come up with innovative business opportunities and provide specific business solutions to some of the industries we address,” added Suresh.

As a strategic advisor, he will be responsible for the positioning and promotion of TELiBRAHMA in the Indian market. He would be outlining the core expertise in media and technology-marketing business, which will be harnessed towards ensuring leadership status for the company.

“I see further media specialisation as the key component in driving better ROI for the advertiser. This principal applies in the digital and mobile media sphere too. To me, Telibrahma is a super specialist in the rapidly growing area of mobile and digital advertising. They are the Bluetooth/Blue casting maestros. So, this is a great opportunity for me to introduce yet another new media to India, and thereby add value to my advertisers’ brands,” said Maloo.

Maloo, Managing Director of Cutting Edge Media, has over 25 years of varied experience in the media and technology marketing. Armed with post graduation in Mass Communication, in 1987, Maloo co-launched Computerland (later re-named as Aptech). Since 1992, he was instrumental in the South Asia launch of Asian Business News (now called CNBC), CNN, and Cartoon Network and HBO for Turner/Time Warner Inc. In 2000, he launched Hallmark business unit’s card in India. In 2002, he acquired Cutting Edge Media Pvt Ltd from Zee Telefilms Ltd and re-launched Zee English and Zee MGM marketing sales for Zee Telefilms Ltd, and also ZeeNews.com.

TELiBRAHMA is a venture backed technology startup with vast experience in creating products, business and partners in the converging space of mobile computing and the Internet. Started in 2004, TELiBRAHMA is based in Bangalore and has customers and partners across the globe.

Also see:

Tehelka appoints Rohinton Maloo as Strategic Advisor

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