Top Story

Home >> People-Movement >> Article

Synovate India makes senior market research appointments for its Delhi & Mumbai offices

27-July-2007
Font Size   16
Synovate India makes senior market research appointments for its Delhi & Mumbai offices

Global market research company Synovate has appointed senior market research professionals for its Delhi and Mumbai offices. Synovate is the market research arm of Aegis Group Plc, and generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions.

Jaisy Desai would head qualitative research for Synovate India’s Western market; while Meeta Luthra has joined the company’s customer loyalty practice Synovate Loyalty as Associate Director. Deepak Dasila joined as Senior Project Director-Quantitative in Mumbai. Sumit Arora has joined the Delhi office as Senior Project Director.

Jaisy Desai holds an MBA from Jamnalal Bajaj Management Institute, Mumbai, and has over 15 years of work experience. She moves to Synovate from Ormax, which is a qualitative research boutique company. Her work experience spans across other leading market research companies like TNS, IMRB and ACNielsen ORG MARG. She has handled clients across categories such as Nestle, Colgate, HLL, BPL, Lakme, Castrol, Godrej Sara Lee, Leo Mattel, Phillips, Wipro, GSK and AOL. She has extensively worked in the areas of ad-testing, usage and attitude studies, concept and product testing, customer need analysis and trend analysis, among others.

Meeta Luthra moves from IMRB International and her work experience straddles research and consultancy. While having spent a large part of her career in the customer satisfaction division of IMRB, she started her career with Godrej and Boyce Manufacturing Co. in 1996. Her experience spreads across hospitality, logistics, telecom, retail, petroleum, financial services and manufacturing.

Like Luthra, Deepak Dasila also moved from IMRB International. He was previously General Manager-Client Services with the International Institute of Research, Sydney, which is a member of Informa, UK, and with the International Quality & Product Centre, Sydney, Australia.

Dasila too holds an MBA from Dr Baba Saheb Ambedkar Institute, Aurangabad. He has done some crucial client-centric work in the areas of: brand tracking, ad testing, usage and attitude (U&A) studies, and segmentation studies.

Sumit Arora comes from JD Power & Associates, Singapore. He adds senior level expertise to the quantitative research team and will primarily be doing critical client work in Synovate Motoresearch, the company’s automotive research practice.

Apart from being involved in strategic work for all major four-wheeler and two-wheeler clients, Arora has expertise in advanced tracking programmes for liquor, newspaper industry and camera brands; U&A studies for telecom, liquor and OTC drugs; product testing for FMCG and liquor categories; and static and dynamic testing for two-wheelers. He has an MBA-Marketing degree from IISW & BM, Calcutta University.

Alok Shanker, Managing Director, Synovate India, said, “Synovate India is a relatively younger set-up, considering we are only three years old. Taking advantage of Synovate’s leading-edge research tools and worldwide network, our global clients are increasingly using specialised market research in the Indian subcontinent. Hence, there is a constant need for Synovate India to strengthen its client servicing teams.”

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities