Top Story


Home >> People Movement >> Article

Synovate appoints Jairaj Jatar for its recently set up customer loyalty vertical

Font Size   16
Synovate appoints Jairaj Jatar for its recently set up customer loyalty vertical

Synovate, the market research arm of Aegis Group Plc, recently appointed Jairaj Jatar to head its customer loyalty practice, Synovate Symmetrics, in the Indian market place. Jatar, who moves from AC Nielsen ORG MARG, where he was Director, Client Service and Head of Automotive and Financial Services research, has extensively worked in customer satisfaction and brand equity related projects. He is also credited with handling the Nepal operations of MARG and brings with him a consolidated 16 years of work experience in market research with him.

Commenting on the customer loyalty tools, of Synovate, Jatar, said, “Synovate customer loyalty tools will definitely provide companies’ out-of-the-box solutions in customer retention and loyalty. Our global experience will help transcend sectors and expand the scope to new upcoming sectors. The vertical will also provide expertise in the areas of mystery shopping, stakeholder satisfaction studies, among others to the Indian clientele.”

“Synovate will tap into its existing clients across auto, banking and financial services, hospitality and durable; also extend the scope to IT and ITES sector, among others,” Jatar added.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube