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Sumantra Dutta moves back from Radio City to Star TV

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Sumantra Dutta moves back from Radio City to Star TV

Sumantra Dutta has been the face of Radio City in his capacity as CEO. However, he is now moving on, and Radio City is in the process of identifying a new head for the station. The new ownership of Radio City also means new leadership.

As is known, Radio City has been acquired by India Value Fund. With this, the involvement of STAR India in Radio City's operations is limited only to the ad sales functions of the station. Said George Thomas, Partner, GW Capital, which manages India Value Fund, "As you know, we are only a few weeks old in the radio business. There are still transactions to be completed and regulatory aspects to be taken care of. We are in the process of organising a new structure and would make the announcements when that is done."

He said that even as Radio City's ad sales are contracted to STAR, the other aspects of the organisation, which include programming and marketing, are taken care of by MBPL. However, since Dutta is a STAR official, he no longer looks after these functions.

Since the change in ownership of Radio City, a crucial question is which route would Dutta opt for. He has played a key role in STAR's decision to convert Plus to a Hindi channel and the launch of Kaun Banega Crorepati in his role as Head of Sales. Following this, his move to Radio City saw him building the brand from scratch and ensuring a strong position for it in the FM business.

At the time of filing the story, Dutta was not available for comment.


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