Outdoor advertising agency Global Advertisers has strengthened its team with the appointment of Sudhendu Ram. Ram has been brought on board to head the marketing initiatives of Global Advertisers pan India. The agency has expanded its business in Tier II and Tier III cities, where BTL activities being carried out on a large scale.
Ram has been given a diverse role at Global Advertisers, which primarily focuses on marketing brands and the agency itself in different geographical areas. He will also be responsible for market research, bringing new selling propositions and increase sale of the outdoor inventories offered by the agency.
Commenting on Ram’s appointment, Sanjeev Gupta, MD, Global Advertisers said, “Outdoor industry is undergoing tremendous change, brands are now exploring new opportunities to tap consumers of Tier II and Tier III cities. Therefore, to cope up with the increasing demand, we have roped in several senior professionals and young talent this year. Now, we have Sudhendu on board to maximise our reach and improve the quality of our service.”
Ram brings to the table seven years of experience in media marketing and advertising. He has earlier worked with GroupM and Armstrong Media.
On his new role, Ram said, “I am excited about my new challenge. My aim is to take Global Advertisers to the next level of media engagement and recall with my deep understanding of media and expertise in terms of networking and knowledge. Global is the place for committed and self-motivated professionals.”
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Your weekly news roundup, a summary of some of the stories to keep an eye on
According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament
The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging