Top Story

e4m_logo.png

Home >> People Movement >> Article

STAR TV’s Julie Petersen joining Media e2e as Managing Partner

14-January-2006
Font Size   16
STAR TV’s Julie Petersen joining Media e2e as Managing Partner

Julie Petersen, VP, Strategic Planning and Research, has put in her papers after 13 years at STAR TV headquarters in Hong Kong. As one of the key members of the original team in place during the Newscorp takeover in 1993, her responsibilities covered all regions within the STAR Network, including Greater China, South East Asia and India. Petersen will be joining Media e2e as Managing Partner.

Atul Phadnis, ‘Chief Evangelist’ at Media e2e, said, “This represents a huge vote of confidence for both the future of India as the centre of international media expertise and the place of Media e2e in the forefront of that movement.”

The company will be shortly announcing several major new contracts both in India and the US. With over 25 years of commercial broadcast experience in the UK and Asia, Petersen was one of the original members of the TV Ratings JIB Committee (Joint-Industry-Body) for India. She has published several strategy and research papers in international forums and is a regular contributor to ESOMAR, CASBAA and ARF events.

Media e2e is a strategic communications studies group committed to understanding return on investment (ROI) in the communications business, strategic media planning, media management and broadcast management with offices in Mumbai and Hong Kong.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...