Top Story


Home >> People Movement >> Article

STAR India restructures Ad Sales set-up

Font Size   16
STAR India restructures Ad Sales set-up

STAR India has made some key changes in its Ad Sales functions. The development is important this year as the manner of selling itself has been changed. From selling channels, as has been the case so far, STAR India has moved top fifty clients to Network sales and the rest continue to be in channel selling.

Channel officials divulged very little at the time of filing the story but promised a clearer picture on Monday. From what industry sources have to say, however, in the new structure, Kevin Vaz, EVP, Ad Sales, and Kaushal Dalal, EVP, Ad Sales-Strategy, are on the top reporting to the Network’s COO Sameer Nair.

Following them is Juhi Ravindranath, who was so far heading Star Plus. In her new role, Ravindranath will take care of the top fifty clients representing the Network. Guneeth Anand will work with her for the West and South regions and Anuradha Mattoo will represent North.

For the rest of the clients of the Network, Shailesh Bijlani, who was so far heading Star Movies and Star World, will head the Hindi channels, and Shanti Rao will head the English channels. Under them, Manoj Menon will sell Plus, Rahul Shaw will sell One, Rupali will sell Utsav, Celita will work on Movies and World and Ashish Sehgal will sell Gold.

Dev Shenoy will sell Vijay TV under K Sriram, who continues to be the national head for Vijay TV, for all clients.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3