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STAR India overhauls marketing setup

19-August-2004
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STAR India overhauls marketing setup

STAR India workforce sees some more changes. After the recent changes in the sales structure, this time it’s the marketing department that is witnessing action. With Ajay Vidyasagar in charge of the overall functions of marketing, communications and planning on sales and promotional activities of the network, Puneet Johar has been appointed as VP, Marketing, STAR India with a group of brand managers on different products.

Hitherto, the marketing structure of STAR India had Mubina Ansari taking care of Johar's present role and the network didn’t have separate brand managers for specific STAR brands in place. Ansari was reporting into Vidyasagar. The role of a specific brand manager is put in place in August. Johar was earlier working with National Geographic Channel.

As for the new brand managers, Sathya Raghavan is taking care of STAR Plus along with joint responsibilities of Vijay and Utsav. He was earlier employed with Pillsbury Foods. Rahul Chakraborty moves from ITC, Chennai to look after the forthcoming StarOne. STAR’s Vidyut Bhandari, was till date looking after STAR World and Movies. With the new structure in place, he becomes the brand manager of the channels with additional responsibilities of STAR Gold and Aditya Thakur becomes brand manager for Channel [V].

In the present structure, new brand managers report to Johar, who in turn reports into Vidyasagar. Sources inform that Ansari would be given a different portfolio soon. While these changes have been internally announced, at the time of filing the story, STAR officials were not available for comments.

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