Top Story


Home >> People Movement >> Article

Soumya Acharya joins ZenithOptimedia as Consultant

Font Size   16
Soumya Acharya joins ZenithOptimedia as Consultant

Soumya Acharya has been roped in as a Consultant in the buying resource department at ZenithOptimedia. Acharya is reporting to Navin Khemka, Senior VP, ZenithOptimedia. His last stint was as Senior Investment Director with Maxus, where he had worked for four and a half years.

When contacted, Acharya told exchange4media, “I have moved for better opportunities and better career growth.”

He has 12 years’ experience in media planning and buying. Acharya had started his career with IMRB in media and planning research. He was with the organisation for three and a half years. He then joined Hindustan Times as Deputy Sales Manager.

Acharya had also worked with agencies like TME, where he was Media Group Head and had worked on Godfrey Philips and Canon. He had worked as Group Head in Dentsu Marcom, where he had handled clients like Sony Ericson, Hyundai and BBC.


Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

The Chinese live video chat app Live.Me debuted in India in April 2017 in direct competition with Facebook, Twitter,, YouTube, and others

This year, the jury has received more than 650 entries from more than 75 agencies across South India in various categories including print, film, radio, OOH, digital and cyber

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print