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Sita Laxmi Narayan Swamy quits Bindass as Marketing Head

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Sita Laxmi Narayan Swamy quits Bindass as Marketing Head

Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut of activities involving TV, mobile, web, consumer products and retail at Brand Bindass. She was reporting to Zarina Mehta, CEO, Brand Bindass.

Confirming the development, Swamy said, “It is true that I have put in my papers at Brand Bindass. I have been at Bindass for just five months, so it’s too short to comment on my experience working for the brand. As for where I am headed, I am watching the space, and at the moment would take a break for a while.”

Swamy had joined Brand Bindass in October 2007, prior to which she was with ZEEL as Network Marketing Head for two years, where she was looking after all the channels of the Network.

Before ZEEL, Swamy was associated with JWT for 17 years, where she had worked on brands across categories and across JWT offices in India as part of the client servicing function.

Brand Bindass is a media entity targeting the youth segment. The entity has already launched two channels – a youth Hindi GEC, and a Hindi movie channel. It has also begun its web and mobile initiatives.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

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The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)