Top Story

e4m_logo.png

Home >> People Movement >> Article

Sita Laxmi Narayan Swamy quits Bindass as Marketing Head

18-March-2008
Font Size   16
Sita Laxmi Narayan Swamy quits Bindass as Marketing Head

Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut of activities involving TV, mobile, web, consumer products and retail at Brand Bindass. She was reporting to Zarina Mehta, CEO, Brand Bindass.

Confirming the development, Swamy said, “It is true that I have put in my papers at Brand Bindass. I have been at Bindass for just five months, so it’s too short to comment on my experience working for the brand. As for where I am headed, I am watching the space, and at the moment would take a break for a while.”

Swamy had joined Brand Bindass in October 2007, prior to which she was with ZEEL as Network Marketing Head for two years, where she was looking after all the channels of the Network.

Before ZEEL, Swamy was associated with JWT for 17 years, where she had worked on brands across categories and across JWT offices in India as part of the client servicing function.

Brand Bindass is a media entity targeting the youth segment. The entity has already launched two channels – a youth Hindi GEC, and a Hindi movie channel. It has also begun its web and mobile initiatives.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)