Top Story

e4m_logo.png

Home >> People Movement >> Article

Shefalii Mahajan appointed Head of Marketing for UTV's youth brand, Bindass

07-March-2007
Font Size   16
Shefalii Mahajan appointed Head of Marketing for UTV's youth brand, Bindass

Shefalii Mahajan has been appointed Head of Marketing of UTV and Astro Measat's forthcoming youth venture 'Bindass'. Mahajan will be reporting to Zarina Mehta, COO, UTV Broadcasting. Prior to this, Mahajan was Head of Client Engagement, Personal Banking, ABN AMRO Bank.

Commenting on the new appointment, Mehta said, "We are delighted to have Shefalii join 'Bindass'. She brings with her a rich experience of innovative solutions and complete 360 marketing experience of engaging customers with the brand. This is the talent we need to engage with our vibrant and challenging audience."

Bindass is scheduled for launch in mid-2007 and has earmarked an amount of Rs 200 crore as investment. The youth brand will be a 360-degree entertainment venture and will include the entire gamut of entertainment – television channels, a mobile channel, three websites, creation of original games, merchandising, retail and nation wide ground events providing Indian youth with a range of choices.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)