Top Story

e4m_logo.png

Home >> People Movement >> Article

Shalini Dam promoted as NCD of Grey Group

16-September-2008
Font Size   16
Shalini Dam promoted as NCD of Grey Group

Grey Group has elevated Shalini Dam to National Creative Director. Her last assignment was as Executive Creative Director, South East Asia. Dam, who has been with Grey with close to a decade, takes over from Priti Nair, who quit about two months ago as Grey Worldwide’s NCD. As National Creative Director, Dam will continue to be based in Delhi.

On her new role, Dam said, “I am excited with my new responsibility. I see it as an opportunity to build a creative environment that nurtures brands and accelerates their performance, and develop creative ideas that go beyond traditional mediums. We have a bunch of very bright and hungry talent here, most of whom I’ve worked with before, and together I’m sure we’ll produce some truly compelling and surprising work.”

As a young Creative Director with Grey, she had created the ‘Hungry Kya’ platform for Domino’s to launch pizzas in India; created an integrated idea for re-launch of Samsung durables ‘Tumse Hai Zindagi’. Over the years, she has done communication that has accelerated brands across categories ranging from durables to FMCG. She has handled brands like Medimix, Revlon and Hindustan Times.

Dam had earlier worked with agencies like Contract, TBWA and Leo Burnett, where she had worked on brands like Coke, Thums Up, Limca, Airtel, NIIT, and Maruti.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients