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Sat Soni brought in as Sandhya Times Editor

11-August-2007
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Sat Soni brought in as Sandhya Times Editor

Sat Soni has joined as the new Editor of Sandhya Times, the Hindi eveninger from The Times of India Group. He replaces Madhurendra Sinha, who quit a few months back.

For veteran Soni, who launched this newspaper in 1979, it is a home coming following his retirement in 2002. He had got a number of extensions spanning nine years before he retired. Even after his retirement, he was actively involved in journalism, writing columns for various publications, including Navbharat Times and Hindustan.

At 75, Soni, who has been hired on a one-year contract, might well be one of the oldest editors in the country. Confirming his appointment, Soni told exchange4media that his reappointment as Editor of Sandhya Times more than five years after his retirement showed the management’s trust in his editorial capability.

The first Hindi journalist selected for Times London’s Thomson Foundation Scholarship, Soni is credited with the successful launch of Sandhya Times, achieving a record one lakh circulation within six months. The paper, according to Soni, enjoyed a circulation of three lakh during its hey days.

Soni’s comeback is being seen in media circles as an attempt by The Times of India Group to resurrect Sandhya Times, which has been losing its mass appeal of late.

Soni said, “Sandhya Times is in a makeover mode. I have my task cut out to make it a racy, snappy and spicy paper that talks in the language of the masses. We will reposition it as a real middle class family paper that informs and educates its readers.”

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