Top Story

Home >> People-Movement >> Article

Sandeep Vij to take over as President, Mudra, North & East

02-December-2005
Font Size   16
Sandeep Vij to take over as President, Mudra, North & East

Sandeep Vij will take over as President, Mudra, North and East operations. He takes over from Hemant Misra, who is moving to another assignment outside the Mudra Group. Besides heading the North and East regions, Vij will also play the role of a catalyst in spearheading the integrated marketing communications for Mudra’s total branding solutions offering in the region. He was earlier President of Mudra’s Optimum Media Solutions (OMS).

Commenting on this development, Madhukar Kamath, Managing Director & CEO, Mudra, said, “Sandeep’s vast experience in the industry, including stints in strategic planning, account management, media, direct, relationship management and the interactive space make him the ideal person to drive Mudra Group’s total branding solutions offering in the region. Sandeep comes in as a seasoned professional with great credentials. He has contributed to Mudra Delhi’s impressive growth in the past as well.”

On his new appointment, Vij said, “I am very excited about taking up this responsibility. The assignment is both huge and challenging. Mudra, Delhi represents a great opportunity in a market that’s growing exponentially. We are ready to push for growth.”

Vij had joined Clarion Advertising Services in 1984 as Media Planner and worked on brands such as Nescafe and Milkmaid. In 1988, he joined Mudra, Delhi as Manager, Strategy Planning & Development. His responsibilities included setting up a media planning department as well as offering strategic planning support on brands.

He has worked on the launch of a number of brands in India for prominent companies, including Nestle, Mobil, McDonald’s, Dabur, Frito Lays, Samsung, HM and Reckitt Benckiser. In 1991, Vij started Mudra Diversified – Direct Response, and set up branches in Delhi, Mumbai and Chennai.

In 1994, he was brought back to mainline advertising at Mudra, Delhi and subsequently became Head of Delhi operations, a business he led with distinction, clocking substantial growth for the office. In 2000, he took a brief break from advertising to pursue an entrepreneurial dream.

In 2002, Vij once again joined the Mudra Group to look after their specialist media company, Optimum Media Solutions, as its President.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space