Top Story


Home >> People Movement >> Article

Salil Kapoor joins Microsoft

Font Size   16
Salil Kapoor joins Microsoft

Indian computer engineers may have earned uncharitable reviews from the Microsoft top brass, but Indian marketing men are making the company sit up and take notice of their performance.

The case in point is Salil Kapoor (in picture), ex-marketing head of LG Electronics India, who was appointed by Microsoft India as marketing head-consumer audience.

Kapoor’s recruitment suggests the company is laying greater stress on marketing. The company’s marketing efforts till now have concentrated on the corporate sector and public sector clients.

At LG, Kapoor was promoted as marketing head a year ago for his performance in the AC division of the company, which saw record sales growth from 18 per cent to 40 per cent.

As marketing head, he was responsible for driving retail visibility of the brand and also the consolidation of their various campaigns which saw the over Rs 100-crore worth of advertising business take a churn and was finally split three-ways between Lowe, McCann-Erickson and O&M.

Kapoor completed his mechanical engineering from Bangalore and business graduation from FMS (Delhi). Kapoor started his career at Bluestart and then moved to LGEIL where he worked for seven years.

Kapoor said that he would be responsible for the urban end of the consumer business at Microsoft. The company also has plans for reaching the rural consumers.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by