Top Story


Home >> People Movement >> Article

S Balasubramanian joins Dinamalar as Head of Marketing, New Media

Font Size   16
S Balasubramanian joins Dinamalar as Head of Marketing, New Media

Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at

Elaborating on his responsibilities, Balasubramanian said, “My responsibilities in Dinamalar include using methodologies and tools to make the website more popular. We have some good numbers, and those numbers are not realistically shown to the advertisers or even to the public. Therefore, my responsibility here would be creating some kind of foundation, wherein things are in place and our numbers are well exhibited so that we would able to generate revenue to our potential.”

Balasubramanian had started his career as an executive with Tamil daily Dinakaran in 1997. After a nearly eight-year stint with Dinakaran, he joined and Galatta Cinema magazine, a Dot Com Infoway Ltd media initiative, as Senior Vice President – Ad Sales. At Galatta, he was responsible for generating revenue for and Galatta Cinema magazine through ads, online content and mobile content and circulation of Galatta Cinema. He was also responsible for formulating strategies for the ad sales team. He also played a major role in distribution of the magazine.

Balasubramanian informed that currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings. He further said that, was the No. 1 publication portal in India as per Alexa rankings.

The website claims to have around 8 million visitors per month. Among the visitors, about 38-40 per cent are Indians, while the rest are from abroad. Most of the NRI traffic came from the US, the Middle East, Australia, Singapore and the UK, Balasubramanian said. was ranked 280th as per comScore and 70.12 per cent of its users were less than 34 years in age, he added. also has a mobile application, which the customers can download on their mobile phones to read the news. So far, the website claims to have 94,000 downloads on mobile applications with 5 million pages views every month.

Tags S Balasubramanian Dinamalar Alexa rankings Dinakaran

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube