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Rediffusion Y&R revamps Delhi ops; new leadership team in place

29-July-2011
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Rediffusion Y&R revamps Delhi ops; new leadership team in place

Rediffusion Y&R has made two key appointments in its Delhi office. Abhik Santara has been elevated as Vice President and Chraneeta Mann as Executive Creative Director. Santara will head the Delhi office, while Mann will head the Creative function at Delhi and will partner with Santara to raise the bar of the Creative Product at the office.

Commenting on the development, D Rajappa, President, Rediffusion Y&R, said, “Both Abhik and Chraneeta are fine professionals with a proven track record. I am sure that they would bring infectious energy and passion and with a rejuvenated team contribute to the growth of Rediffusion Y&R, Delhi through effective and impactful communication solutions for the clients we partner in Delhi.”

Santara’s tryst with advertising began around 14 years ago with ‘Desh ki Dhadkan’ and ‘Ride Safe’ campaigns of Hero Honda. He has left his imprint on brands like Adidas, Twinings Specialty tea, Absolut Vodka, Whyte & Mackay Scotch, Hughes Group and UNICEF. He also successfully managed the entire brand portfolio of Nokia, including the GSM and CDMA range of phones, and had spearheaded the launch of Nokia NSeries in India and other APAC countries. After Nokia it was PepsiCo, where he handled Mirinda, Mountain Dew, Tropicana and Twister.

He has successfully handled Airtel, LG, Gluco+, Tata Water+, Himalaya and Danone at Rediffusion Y&R in the last three years, in addition to now taking the lead on MTS.

Abhik Santara, Vice President, Rediffusion Y&R, Delhi, said, “Rediffusion is a great institution and is built on a very strong foundation. The kind of iconic brands we have built over the years and some long standing relationships are testimony to that. In the last couple of years it has been great to be a part of this exciting journey and now to lead it from the front. The current talent pool in the agency, the leadership and the ongoing client partnerships across the group provides immense opportunities. Delhi is the most exciting and a rapidly growing market and we have only one way to go from here - up. The challenge is great and the opportunity is greater.”

Mann has been in the advertising business for the last 15 years. She began her career as a junior copywriter at JWT and has left a mark on Sony Ericsson, Honda Car & Motorcycles, Daikin Air conditioners, Iffco Tokio General Insurance, Suzlon Wind Energy, Nomarks, Taj Group of Hotels, GPI – Four Square, BPL home appliances, Ole soft drink in Sri Lanka, Lanka Tourism, Maruti Suzuki – Maruti 800 Corporate, Gypsy, Indus League Clothing, and W store for women’s wear, to name a few. She has been involved in the launch of Airtel and has worked for more than seven years on the brand. More recently, she has left her creative stamp on LG, ‘Zoot’ campaign of MTS and the launch campaign of Tata Nano.

As a senior creative team lead at Delhi, Mann has played a significant role in the last two years in helping build some of the marquee brands in Delhi as also forging strong client partnerships.

On her new role, Chraneeta Mann, Executive Creative Director, Rediffusion Y&R, Delhi, said, “I started out in Rediffusion Y&R, Delhi as a trainee… and now I have been given the opportunity to head the creative function of the office. It feels great. I am looking forward to raising the creative bar of the office with the talented and enthused creative team in Delhi. Rediffusion has always given me immense freedom to grow through all my years here. That is the culture I wish to propagate within the Delhi office too… to believe in your team and the great things that they are capable of and provide them the opportunities to excel.”

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