Top Story


Home >> People Movement >> Article

Rediffusion Y&R instates design unit; ropes in new Business Head-Design

Font Size   16
Rediffusion Y&R instates design unit; ropes in new Business Head-Design

Close on the heels of appointing Karl Gomes as Head of Digital, Rediffusion Y&R is now looking to strengthening its design unit. The agency has brought in Siddhartha Singh as Business Head - Design. Singh, who will be based in Mumbai, will be reporting to Nisha Singhania, EVP, Rediffusion Y&R Mumbai.

Singh brings in 12 years of experience in advertising. Prior to Rediffusion Y&R, he was with Publicis Ambience as Associate Vice President - Account Management. Before that he was associated with Leo Burnett India as Assistant Account Executive – Client Servicing.

On his new role, Singh informed exchange4media, “The design unit at Rediffusion Y&R is more of a strategic intent of not just having fancy art, but fancy art backed by science. I am heading the business part of the unit while Kalpita Bose heads the creative side.”

Bose added that he would be overlooking the businesses for the western region, but as and when the need arose, he would lend his expertise to the Bangalore and Chennai businesses as well.

The agency is currently looking at a new name for the unit, however, no decision has been arrived at yet. The unit has in the past worked on some of the projects, including designing the logo for Hindi general entertainment channel Colors. The unit also played an integral role in the designing of the collaterals for The Gateway Hotels.

Also read:

Rediffusion Y&R ropes in Karl Gomes to head Digital as NCD


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3