Top Story

Home >> People-Movement >> Article

Rediffusion ropes in Vishal Anam to head BAV Insights

17-April-2013
Font Size   16
Rediffusion ropes in Vishal Anam to head BAV Insights

In continuation with investing in strategic planning by augmenting its team of experts, Rediffusion Y&R has appointed Vishal Anam to head its Brand Asset Valuator (BAV) division. Anam comes with over 10 years of consulting and quantitative research experience. He joins a team of in-house experts who have worked at major consulting companies in the past such as Ernst & Young.

Prior to joining Rediffusion, Anam worked at Nielsen, where he helped various global FMCG clients design and evaluate strategies that deliver marketing success.

Commenting on the appointment, Gautam Talwar, Chief Strategy Officer at Rediffusion said, “We believe in making the insights gleaned from the BAV integral to our approach to brand strategy for all our clients. We are considerably expanding the scope of the study in India for 2013 and hence, investing even more in the BAV this year. Keeping this in mind, we welcome on board Vishal Anam to help us take BAV to the next level in India.”

Anam added here, “The BAV is an amazing brand diagnostic tool. It takes the discussion forward from tracking the health of the brand to a level of knowing the space the brand should operate in. The tool is the first-of-its-kind in the Indian market, which can partner brands across categories and give shape to all future brand strategies. I am delighted by this opportunity to lead the BAV Insights division.”

Rediffusion plans to unveil BAV 2013 this year, which will incorporate new data points, more brands, more categories, and a much larger sample size. 

Tags Rediffusion Y&R Vishal Anam Brand Asset Valuator Nielsen

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity