Top Story

e4m_logo.png

Home >> People Movement >> Article

Ranjeev Vij calls it a day at BBDO India

04-August-2009
Font Size   16
Ranjeev Vij calls it a day at BBDO India

Ranjeev Vij, Business Director and Vice-President on the Hewlett Packard (HP) business at BBDO India, has put in his papers. Apart from heading the HP account, Vij was also responsible for new business initiatives for the agency. Josy Paul, Chairman and NCD, BBDO India, has confirmed his movement to exchange4media.

Vij said, “I have decided to move on from BBDO India to explore further challenging and bigger opportunities. I really enjoyed my stint at BBDO India, especially the new business development and taking the lead on cross-fertilisation of knowledge within the BBDO and Proximity Network.”

Though Vij plans to stay within the advertising network, he has not yet decided on his next move. “I will very much remain within the agency set-up. I love this business and am most passionate about brands. I think our world is very dynamic and fluid at the moment and there is huge potential for agencies who can deliver solutions with strong ideas and beyond 30-second spots and in newer media. And I love this challenge,” he said.

Vij has been associated with BBDO India or a year. He spearheaded New Business and successfully led the team in converting a few globally aligned businesses. He also helped BBDO India in building multi-discipline capabilities through strategic partnerships and alliances to deliver TotalWork solutions and was also involved in getting BBDO Mumbai operations in place.

Prior to BBDO India, Vij was with Vyas Giannetti Creative (VGC), where he was Vice-President and Delhi Branch Head. He has been with the advertising industry for 14 years. He started his career with RK Swamy BBDO. He has also worked with Bates 141 (then Enterprise Nexus), Ogilvy & Mather, Lowe and Rediffusion Y&R.

The portfolio of brands that Vij has worked on includes Airtel, General Motors, Sony (CTV, digital cameras, digital camcorders, digital media, car audios), Whirlpool, Nestle Chocolate & Confectionaries, LG, and Dabur Vatika, among others.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular