Top Story

e4m_logo.png

Home >> People Movement >> Article

Rahul Mathew joins Rediffusion DYR as Creative Head for Mumbai

27-June-2008
Font Size   16
Rahul Mathew joins Rediffusion DYR as Creative Head for Mumbai

Rediffusion DYR India has appointed Rahul Mathew as Creative Head, Mumbai. Mathew comes on board after a stint as Creative Director at Y&R, Kuala Lumpur. At Young & Rubicam, Mathew had worked on global accounts like OCBC Bank, LG, Yamaha, Campbell, Malaysian Milk and Kotra Pharma, among others.

Commenting on Mathew’s appointment, Sagar Mahabaleshwarkar and Ramanuj Shastry, Chief Creative Officers, Rediffusion DYR, said, “We are extremely happy to have on board a talent like Rahul. He will add great value to our creative output as an agency and we’re sure we’ll help him collect many more awards while he is here.”

On his reason to return to India, Mathew explained, “There’s a buzz that I had been missing. And when I decided to head back home to hunt it down, I found Rediffusion to be the place that is buzzing the loudest. I’ve had great working relationships with both Sagar and Ramanuj at different points in my career, and getting together once again is just the first step of great things to come.”

Mathew began his career as a junior copywriter with JWT, Delhi and moved on to Leo Burnett before joining Enterprise Nexus as Senior Copywriter. He went on to Ogilvy Healthcare, where he was Copy Supervisor for brands like Ranbaxy Consumer Healthcare, Pharmacia, Dr Reddy’s Laboratories and Human Organ Procurement & Education Trust (HOPE).

In 2003, he moved to McCann in Mumbai. In his rise from Copy Supervisor to Creative Director at McCann, he has been associated with and responsible for some of the more notable work on brands such as Saffola and Western Union.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube