Top Story

e4m_logo.png

Home >> People Movement >> Article

R Radhakrishnan parts ways with Raj TV network; joins Amrita TV as Senior VP

22-February-2006
Font Size   16
R Radhakrishnan parts ways with Raj TV network; joins Amrita TV as Senior VP

R Radhakrishnan has moved to Malayalam channel, Amrita TV, after six years with the Raj Television Network. He joined Amrita TV as Senior Vice-President, Sales and Marketing, on February 20, and was until last week, Vice-President, Sales & Marketing, handling Raj TV’s sibling, Raj Digital Plus.

Commenting on the move, Radhakrishnan said, “I have learnt a lot during my stint with Raj, Vissa and Raj Digital Plus, and have tried to contribute to their growths. A new opportunity came in the form of Amrita TV, which, I believe, has a lot of potential. In terms of programming and technical excellence, the channel is way up there. Since its launch, the focus has been on distribution and programming, and now the focus on ad sales and marketing will increase.”

After stints at O&M’s (media buying) offices in Chennai, Mumbai and Delhi, Radhakrishnan joined the Raj TV network in January 2000. He was actively involved in the planning and launch of the group’s Telugu channel, Vissa TV, in 2003, and had headed the new channel for a year and a half from Hyderabad. In April 2005, he moved back to Chennai, and his last assignment with Raj was as head of its second Tamil channel, Raj Digital Plus.

Amrita TV is looking to build a team for marketing and sales, headed by Radhakrishnan. He will be based in Chennai and will report to Sudhakar Jayaram, Chief General Manager, at Amrita TV’s head office in Thiruvananthapuram. Amrita TV was launched on April 14, 2005, and carries general entertainment and news.

Tags

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube