Top Story

e4m_logo.png

Home >> People Movement >> Article

Prem Mehta appointed to Global Board of Lowe Worldwide, will also head South Asian operations

04-July-2005
Font Size   16
Prem Mehta appointed to Global Board of Lowe Worldwide, will also head South Asian operations

As part of the global restructuring at Lowe Worldwide, Lintas India’s Chairman & Managing Director Prem Mehta has been appointed to the Global Management Board of Lowe Worldwide. With this appointment, in addition to his responsibilities on the Worldwide Board, Mehta will continue as Chairman and Managing Director of Lintas India. He will also assume regional responsibilities for the Lowe network in South Asia, which includes Pakistan, Sri Lanka, Bangladesh and Nepal.

The global Lowe network involving businesses in 91 countries is to be managed henceforth through 12 lighthouse agencies, each representing a ‘cluster’. India has been chosen as one of the lighthouse agencies in view of its success, diversification and influence in the Worldwide system.

Commenting on the development, Mehta said, “This decision is a welcome recognition of the importance and success of the Indian business in our worldwide operations. Lintas India today has competent offerings in total communications solutions, which the Lowe network considers appropriate as a model to be followed in other countries as well. The lighthouse structure will ensure benefits arising from shared knowledge and resources in the region, and facilitate integrated communication strategies for clients in this region across boundaries. The ‘cluster’ concept is unique and already beginning to show results”.

The new lighthouse structure of Lowe Worldwide is a leaner set-up which will allow member countries to pull in the best in class resources in planning and creative in order to deliver best services to clients. This structure will also eliminate the need for regional offices and ensure better alignment of the global team with cluster leaders.

“The lighthouse structure has been created to provide the means of transforming best practices across the world. Lighthouse will also ensure the enhancement of capabilities and availability of the tools, experience, expertise, resources, and knowledge to the cluster,” said Edward Powers, COO, Lowe Worldwide.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

right
left
Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)