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Pratik Thakar appointed Deputy MD and Chief Strategy Officer, McCann Worldgroup Malaysia

02-February-2007
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Pratik Thakar appointed Deputy MD and Chief Strategy Officer, McCann Worldgroup Malaysia

McCann Worldgroup Malaysia has made some key appointments recently. Pratik Thakar has been appointed Deputy Managing Director and Chief Strategy Officer, while Huang Ean Hwa and Lee Szu-Hung, who were Executive Creative Directors, have been appointed as Deputy Chairmen at McCann Worldgroup.

Commenting on the appointments, Sorab Mistry, McCann Erickson’s South-East Asia Director, said, “These promotions are timely as they contributed immensely toward the agency enjoying an incredibly rewarding year in 2006.”

Since joining McCann Erickson, Thakar has contributed significantly to the agency’s growth, including new account wins like DiGi, Al-Rajhi Bank, Proton, and Suria KLCC. He is the principal editor of the McCann Knowledge Quarterly and runs one of the most highly respected strategic brand planning within agencies in South-East Asia.

Apart from McCann South East Asia, Thakar has worked with Saatchi & Saatchi India, Mudra and Lowe Lintas / Pathfinders India on various strategic brand planning and consumer insight areas.

Tony Savarimuthu, Managing Worldgroup CEO, said, “Our accomplishments in the past year attests our commitment to grooming talent and encouraging them to be adventurous. The promotions reflect the changes that are required by the industry and our clients. We want to provide a higher quality of client service in a market that is strongly indicative of the growth of active, opinionated consumers, and participatory media.”

He further said, “This requires strong client and brand leadership and all three have risen to the challenge consistently. The right relationships need to be maintained consistently at the top for the most innovative and creative ideas to see the light of day.”

McCann Erickson had won the ‘Agency of the Year’ Award at the Kancil Awards. Apart from that, McCann Erickson also won various awards at Cannes, Clio, One Show, D&AD, Media Advertising Awards, and Adfest. The agency was also recognised in the Gunn Report’s list of the top 20 print advertisements in the world.

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