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Pranesh Misra quits Lowe Worldwide to start data analytics, insight mining venture

10-June-2008
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Pranesh Misra quits Lowe Worldwide to start data analytics, insight mining venture

After nearly three decades of association with Lowe Worldwide, Pranesh Misra, Global Director – Marketing Accountability, has called it quits. Misra plans to launch a KPO venture in the marketing data analytics and insight mining area, servicing Fortune 500 clients in the developed countries.

Prior to his appointment as Global Director, Misra had held several top management positions at Lowe Lintas as President & COO of the Indian operation, International Client Director on Unilever for Lowe Asia Pacific, and General Manager of Pathfinders, Lintas India’s market research agency.

Commenting on Misra’s departure, Lowe Worldwide CEO Steve Gatfield stated, “Although we are sorry to see him go, we wish Pranesh every success in his new venture and anticipate that Lowe will continue to work with him as he continues to apply his intellect to marketing insight in a consulting venture. He has been an integral part of the Lowe success story in India and across Asia. We wish him all the best in his future pursuits.”

On his plans for a second career innings, Misra said, “Launching a business of my own has been a dream I have nurtured for a while, and the time now seemed to opportune from several perspectives. I have got backing of some angel investment and am getting a crack team together.”

Misra’s insight consulting organization is named Brandscapes Worldwide Consultancy. It would have front-end offices in the USA, the UK, Singapore and Japan, and back-room operations in Mumbai and Bangalore.

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