Top Story

e4m_logo.png

Home >> People Movement >> Article

Prabhakar Mundkur elevated as CEO of PerceptH

08-May-2008
Font Size   16
Prabhakar Mundkur elevated as CEO of PerceptH

Close on the heels of Ajay Chandwani’s induction as Member of the Board of PerceptH, Prabhakar Mundkur has been elevated to the post of Chief Executive Officer of PerceptH with immediate effect. Mundkur has been with PerceptH for over three years. In the 25 years that he has spent in advertising, Mundkur has handled practically every category.

Commenting on the development, Harindra Singh, Vice Chairman & Managing Director, Percept Ltd, said, “Prabhakar has been the backbone of PerceptH’s success in the past few years. Prabhakar’s hands on approach will ensure an even more focused and process-driven way of working at PerceptH. I am sure that under his able leadership, PerceptH will continue to scale greater heights.”

Reacting to his elevation, Mundkur said, “I am honoured to be leading the flagship advertising company of Percept. I’ve had the privilege of working with some of the best clients that one could wish for at Percept – both locally and globally – and we will continue to provide excellent work for our clients. Our aim will be to imbibe an integrated culture of creative and strategy within the team to ensure more satisfied clients.”

During his career, Mundkur’s portfolio of clients handled included FMCG majors like Unilever, Kellogg’s, Lipton, and Frito-Lay; automotive brands like Ford, Toyota and Fiat; service brands like Citibank, Air France, Kenyan Airlines and Air India; lifestyle brands like Nike; and durables like Philips.

He has spent seven years overseas in East Africa, South Africa, and China. Mundkur has worked in senior planning positions and has handled large accounts regionally, besides heading agency offices. He has also conducted several training programmes in markets all over the Asia-Pacific.

Also read:

Ajay Chandwani inducted to the Board of Directors PerceptH

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados