Home >> People-Movement >> Article

Percept/H adds muscle to creative team in Delhi

13-January-2012
Font Size   16
Percept/H adds muscle to creative team in Delhi

Percept/H Delhi has been on a hiring spree of late. The agency has spruced up its creative muscle with the addition of six senior people in copy and five talented and young art people, who will bring a fresh look and feel to every communication from the agency.

Informing exchange4media about the new hires, Amitava Mitra, COO (North), Percept/H, said, “Our strengthened creative team is second to none in terms of talent, brand experience, quality of creative ability, ideation, strategic understanding, maturity and the sheer creative brilliance of their work. It has taken us months to put together this team of creative gems.”

Damodaran Krishnan has joined as Creative Director (Copy). With over 12 years’ experience in advertising, Krishnan has worked with agencies like Rediffusion Y&R, Capital Advertising, Draftfcb Ulka, Triton Communications and Montage Advertising, and has created communication for brands like LG Electronics, Maruti Suzuki – Corporate & Swift, Indiatimes.com, Citi Financial, Hero Honda, Zee Business and Zee News, Samsung Electronics, Panasonic Mobiles, Honda Motorcycles and Scooters India, The Home Store and Liberty Shoes, to name a few.

Gaurav De has also joined as Creative Director (Copy). He has previously worked with agencies like McCann Erickson, Rediffusion Y&R, Percept and Leo Burnett. He has penned ads for brands like General Motors, Microsoft, Canon, Airtel, Rajasthan Tourism, Hero Honda and National Geographic Channel in a career spanning more than 12 years. Also a standup comedian, De has won a few creative awards, got recognition at the One Show and was one of finalists at the 2007 Clio Awards.

Jayant ‘Ronny’ Bedi has rejoined Percept/H after a gap of a few months as Associate Creative Director (Copy). He has over 12 years’ experience in advertising, with a flair for humour and films. Besides Percept, he has worked with IB&W Communications, Dmas Advertising and Response. Bedi has worked on clients like DLF, Hero Honda, BSNL, Lakshmi Foods, UIDAI Aadhaar, Congress, Paras Milk, Springwel, Fena, Beetel, Bharat Nirman, Oriental Insurance, Ayur Herbals, Leh Berry (LFL), Kesh Nikhar Soap, Khadi Line (KVIC), Su-kam Inverters, Zee Education, Skoda Automobiles, Seimens and JK White Cement, among others. He also has a number of Delhi Ad Club awards to his credit.

Manish Sharma has joined as Associate Creative Director (Copy). He has over 10 years’ experience and had worked with Contract, Dentsu and Bates prior to joining Percept/H. Along with his writing skills, Sharma has digital and online communication experience. He has worked on brands like HP, ITC, Nirula’s, Max Bupa, Radico, Honda cars & two-wheelers, Canon, Jaypee Greens, Luminous, GPI, NIIT, Dabur, and so on.

Leading them all is Rajiv Agrawal, who joined as Executive Creative Director in September 2011. With over 16 years in advertising, Agrawal has worked with agencies like Ogilvy, Draftfcb Ulka, JWT and Lowe Lintas prior to joining Percept/H. He spent first nine years of his career in the servicing side. His strength is films and radio. In the course of his career, Agrawal has handled clients like Reckitt Benckiser, Usha International, HCL Beanstalk, LML and Hero Honda during his servicing days, and GSK (Horlicks, Boost), Hero Honda, Monster.com, GE Money, SBI Cards, ESPN, Pepsi portfolio (Pepsi, Slice, Mirinda, Mountain Dew), Lays, and Iodex, to name a few. As the nodal creative head of the Thompson Social division at JWT, he had created various campaigns for UNICEF (Polio, etc.), Ministry of Health, World Bank, Nike Foundation, NACO, and so on. In addition, he also penned the 2009 election campaign for the Congress party. Both the Red Ribbon Express and the Congress campaigns won Silvers at the Effies. As a Creative Director at Lintas, he handled the Havells portfolio, part of Maruti and Dabur, Greenply, Nestle (Polo, Eclairs), Somany Tiles, Shine.com and Nirulas, among others.

Applauding each new addition to the team, Amitava Mitra said, “Each one of these gems have their own creative expertise, talent and strengths, and I sincerely believe that they will add great value through their creative ideas to our clients’ brand communication. They will bring a lot of energy and freshness to the communication. We won the Congress election campaign for Uttar Pradesh and Uttarakhand, courtesy my team. The true stamp of this creative team will be on display in the months to come on campaigns for Congress party, Sonalika, 3C, Hero, Canon and many others.”

Tags Percept/H Amitava Mitra Congress Party Damodaran Krishnan Deepika Bhardwaj

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey