Rohit Gopakumar has been appointed as Chief Operating Officer of Percept Intellectual Properties, effective September 12, 2011. The Percept IP vertical includes all intellectual properties created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space.
In his new role as COO, Percept Intellectual Properties, Gopakumar will be responsible for managing and leveraging the IPs currently owned by the Percept Group, and will also be focused on conceptualising and developing new and innovative IPs for the Group.
Gopakumar comes with a diverse experience of over 17 years in the media industry spanning print, television, experiential and digital domains. He was previously with Aidem Ventures in the capacity of Director and Executive Vice-President and spearheaded multiple prestigious projects, client businesses and partnership. He has also created Intellectual Properties like Business Leadership Awards and the Car & Bike Awards.
On his new role, Gopakumar said, “Being one of the pioneers in the ‘Ideas and Concepts’ business, Percept has been instrumental in creating many innovative and unique Intellectual Properties over the past few years. Percept is a leader in the business of building and marketing ground-breaking entertainment products and I am proud to be part of this vast group. Clients are now looking for that one differentiator to be spelt out, before partnering on any new ideas. Having been exposed to a multitude of client needs across various media, I feel it is a perfect platform to identify those need gaps and create offerings tailor-made for genres or specific client needs. I look forward to consolidating and leveraging our efforts in the area of IP creation and management, giving a new phase to the Percept IPs vertical.”
Shailendra Singh, Joint Managing Director, Percept Ltd, added here, “Percept is India’s only conglomerate that provides 360-degree services in the Entertainment, Media and Communications (EMC) industry. We are now scaling up our strategic efforts to develop Intellectual Properties, thereby creating a remarkable and memorable legacy forever. With Rohit’s diverse exposure to the media industry, we shall take Percept’s IPs into its next glorious phase.”
Some of the IPs currently owned by Percept Ltd include Sunburn, Asia’s biggest electronic dance music festival; Fight Nights, India’s first ever indoor boxing bouts between leading Indian and international boxers; Bollywood Live, the first multi-city Bollywood dance music festival; Champions of the World, a platform that brings together super icons in the arenas of sports, cinema, music, business, entertainment and entrepreneurship; Slamfest, the world’s first ever Slam Book Festival; and Goa Super Sixes, India’s first premium annual corporate cricket tournament.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity