Top Story


Home >> People Movement >> Article

Pankaj Shukla of Zee News joins PIO TV as Associate Editor

Font Size   16
Pankaj Shukla of Zee News joins PIO TV as Associate Editor

Pankaj Shukla, Programme Producer, Zee News, has joined Persons of Indian Origin (PIO) TV as Associate Editor. PIO is a television channel through broadband for NRIs or people who are interested to know about India. Shukla made his foray into electronic journalism six years ago, after having worked in print for a decade.

“It has been a great working experience for me in Zee and after working for about a decade in print media, I got into TV journalism about six years back. I got ample opportunities to grow in Zee News when I joined the organisation as Programme Producer about four-and-half years ago. I had been looking after major weekend and daily programmes for the channel in the capacity of Deputy Executive Producer,” said Shukla.

Shukla planned and directed some of the most popular shows while at Zee News, and taken up the assignment of PIO TV as a challenge. “The kind of work here is the same; only the mode of transmission is different. There are bureaux all over the world while we are providing news, business and entertainment segment of India,” Shukla elaborated.

Manish Gupta is the CEO of the Los Angeles-based broadband channel PIO TV, which was launched on August 15, 2006. Shukla feels that technology for broadcasting is changing and it is not far when channels will be routed through broadband across the globe. “At present, there are around 2.5 million people of Indian origin as target viewership of PIO TV around the globe. Having joined as Associated Editor, I shall also be responsible for all the bulletins and programmes being produced in India for the channel,” he added.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular