Top Story


Home >> People Movement >> Article

P9 Integrated appoints head for two new verticals

Font Size   16
P9 Integrated appoints head for two new verticals

P9 Integrated, an integrated marketing communications agency which provides solutions to motion pictures, entertainment products and television content, is setting up two new verticals – Content Syndication and Overseas. The agency has roped in Saregama’s Pooja Kashyap as General Manager to head these verticals and other future initiatives.

Kashyap was Controller, Production and Marketing, at Saregama Films prior to joining P9, where she was responsible for identifying directors, scripts and castings for film projects. She was at the helm of affairs of total execution of film projects from scripting to the first copy and also was responsible for marketing and PR activities of films across all media. Kashyap was also instrumental in corporate tie-ups.

Speaking on her new venture at P9, Kashyap said, “I am excited to join P9 Integrated, which has been churning such interesting work in the area of films and entrainment and has emerged as a complete 360-degree film marketing organisation in India.”

Navin Shah, CEO, P9, said, “We at P9 extend a warm welcome to Pooja and look forward to work with her. I am sure she will add a lot of value to the company with her past rich expertise in the entertainment sector. The two new verticals – Content Syndication and Overseas Business – that she will head are the new exciting ventures of P9 and we intend to churn some path breaking work from it.”

Kashyap was actively involved in various films executed for Saregama like ‘Tumsa Nahi Dekha’, ‘Karma’, ‘Confessions’, and ‘Holi’, among others. She has worked with several big movie banners, including all Yashraj Films till ‘Dhoom’; Rakesh Roshan’s ‘Kaho Naa ... Pyaar Hai’ and ‘Koi Mil Gaya’; Rajashree Productions, Vishesh Films, and Pantaloons to name a few.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.