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Outlook Business’ Sonal Sachdev joins NDTV Profit as Executive Editor

26-September-2008
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Outlook Business’ Sonal Sachdev joins NDTV Profit as Executive Editor

Sonal Sachdev, who had put in his papers as Editor, Outlook Business, has joined NDTV Profit as Executive Editor. He will be taking charge from mid-October. Meanwhile, M Anand has been elevated as Editor of Outlook Business. Anand had joined Outlook Business in June 2007 and has been the Executive Editor.

On Sachdev’s appointment, Shivnath Thukral, Managing Editor, NDTV Profit, said, “NDTV Profit is delighted to have Sonal join the team as Executive Editor. Sonal, with his vast experience in financial markets and journalism, will be spearheading our coverage of shows during trading hours. Sonal will also be taking care of the entire research led activities of the channel. He will also be a key member of the senior most editorial team of the channel. We are looking forward to Sonal’s contribution. We are confident that his entry will add to NDTV Profit’s credibility in bringing the latest financial news to lakhs of investors who depend on business media to manage their money.”

On moving out of Outlook Business, Sachdev said, “All I can say is that Outlook Business remains in able hands with the core team in place. The magazine’s philosophy remains unchanged and the key words from here on would be – continuity with improvement. I would like to see the product scale greater heights and Anand is the best person for this task.”

Sachdev had joined the Outlook Group in 2000 and was investment Editor of Outlook Money. He moved to Financial Express in 2004 and was investment Editor and Chief of Corporate Bureau in Delhi. He moved back to Outlook Group in July 2005 to help conceptualise and launch Outlook Business. Prior to joining Outlook Group in 2000 Sachdev had put in close to seven years in the brokerage and investment management business.

Meanwhile, speaking on taking over as Editor of Outlook Business, Anand said, “In terms of what the products stands for, there are not many changes that will happen. We are an inclusive thought leadership magazine and it is not all about news. We cut through news and look at the underlying issues. One objective would be to be intellectually engage with the readers.”

Anand has been in the industry for close to 14 years. He began his career as a research analyst in 1994, before joining The Financial Express, where he spent close to two years. Anand then spent one year in Business Standard, post which he joined Businessworld, where he spent eight years in two stints, before joining Outlook Business in 2007.

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